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Adii Reveals Rockstar Business Cover

Adii Reveals Rockstar Business Cover

During the month of August (promotion ends August 27th), we are giving away a copy of Adii Pienaar’s new book called “Rockstar Business”.

Adii is the co-founder of WooThemes and this much anticipated book digs deep into the inner workings of his business philosophy and how that’s helped him and co-founders Mark and Magnus build one of the most successful WordPress theme companies on the web.

Now here’s where this gets exciting…

We have an exclusive “sneak peak” at the cover of Adii’s book.

Check it out:

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WishList Products and Adii Pienaar

WishList Products and Adii Pienaar

WishList Products will be teaming up with Adii Pienaar from WooThemes to include a FREE copy of Adii’s brand new book “Rockstar Business” with any purchase of WishList Member made during July 27th – August 27th, 2010.

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An Irrational Interview With Dan Ariely – Part 1

An Irrational Interview With Dan Ariely – Part 1

Recently we had the privilege of speaking to New York Times Best-Selling Author Dan Ariely.

Dan is a professor of behavioral economics at Duke University – he basically studies people and the decisions they make.

I know what you’re thinking… how does this effect me? Am I right?

Well, if you know how and why people make certain decisions you immediately gain a HUGE advantage as far as how to position your products, improve the customer experience and increase your sales.

During this interview we talk to Dan about how the results from his research can help all small business owners. For example, in Part 1 of this interview you’ll learn:

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Upcoming Interview:  Dan Ariely

Upcoming Interview: Dan Ariely

No matter what type of business you’re running, you’ll always have more success by having a greater understanding of your customers.

If you know their preferences, you can tailor your products to grab their interest.

If you know the challenges they face, you can create solutions to help.

But what if you knew WHY your customers make certain decisions? Then, you could naturally align what you have with their needs as shown by the decisions they make.

This is the reason the book “Predictably Irrational” grabbed our attention and when New York Times Best-Selling author Dan Ariely released the follow up book “The Upside of Irrationality”, we knew we wanted to ask him more.

But we need your help.

We want to include YOUR questions as well so leave your questions for Dan in the comments below and we’ll try our best to work as many as we can into the interview :)

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