No matter what type of business you’re running, you’ll always have more success by having a greater understanding of your customers.
If you know their preferences, you can tailor your products to grab their interest.
If you know the challenges they face, you can create solutions to help.
But what if you knew WHY your customers make certain decisions? Then, you could naturally align what you have with their needs as shown by the decisions they make.
This is the reason the book “Predictably Irrational” grabbed our attention and when New York Times Best-Selling author Dan Ariely released the follow up book “The Upside of Irrationality”, we knew we wanted to ask him more.
But we need your help.
We want to include YOUR questions as well so leave your questions for Dan in the comments below and we’ll try our best to work as many as we can into the interview 
