The way companies are interacting with their customers and marketing to them is dramatically changing – thanks in large part to the emergence and popularity of social media tools.

However, some business owners are struggling to realize the importance of THE most important strategy for creating raving fans while boosting long-term profits.

This video shows how two companies (one offline and one online) have found the “secret sauce”.  Watch the video and be sure to leave your comments…

What Are Your Thoughts?

Have you seen other good examples of companies “building community”?

Are you doing it in your company?  If so, how?

Let us know by leaving your comments below.